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Mr. Satoru Kanazawa to address the PATA Korea Chapter
Approximately 500 participants, not only from Korea but from all over
the world, are planning to take part in the PATA Korea Chapter Annual
General Meeting, to be held April 17th -19th before the opening of
the PATA Annual Conference (PAC) in Jeju Island, Korea. Mr. Satoru
Kanazawa, Director General of the Tourism Department, Policy Bureau
Ministry of Land, Infrastructure and Transport, will participate as
representative of Japan in the Tourism Forum session, co-sponsored
by the Korea, Japan and China PATA Chapters, from 16:00-17:00 on April
18th. The Forum will discuss the three PATA Chapters’ proposed
joint sightseeing promotions, how these three nations can improve
their tourism promotions by working together, and an introduction
of the Japanese Government’s Visit Japan Campaign. Participation
is free for registered PAC participants, so please take this opportunity
to participate in the event. The PATA Korea Chapter AGM will be held
at the Ramada Plaza Cheju hotel, close to the airport, and can be
easily accessed from the PAC official hotels by the frequent shuttle
bus services available during the conference. After the closing of
the PATA Korea Chapter AGM, buses will be in service to ferry participants
to the Jeju World Cup Stadium for the "Welcome to Korea"
reception, held from 19:30. More than 20,000 colorfully clad Jeju
residents will join PAC delegates at the official welcome reception,
and the numerous events and shows put on for the reception will be
broadcast nationwide by Korean Television. Mr. Kanazawa will also
be attending the reception and the opening ceremony of the PAC the
following day.
PATA Japan Chapter To Be
Represented at the PAC Silent Auction by AIBO
As decided at the PATA Japan Chapter Board of Directors meeting, and
in fitting with the image of “New PATA Japan”, the Chapter’s
donation to the Silent Auction is a Sony Robot Dog, otherwise known
as AIBO. AIBO-chan will be on display for the 5 days of the conference,
along with the name of the PATA Japan Chapter. Seeing as AIBO-chan
is a living, breathing creature (almost…!) no doubt he will attract
lots of attention and will have great PR value for the Chapter. The
Silent Auction began in 1991, and has since then been a must-see attraction
at the PAC. Funds raised by the auction go to the PATA Foundation
which assists grassroots tourism-related projects throughout Asia
Pacific. Donations must have a minimum value of US$300, and in the
past have included tour packages, resort accommodation, airline tickets
and gift items, amongst other things. We are sure that this is the
first time such a unique donation has been made, and have no doubt
that AIBO-chan will become the main attraction of the auction, focusing
attention not only on the robot’s tricks, dancing and even singing,
but also firmly on the PATA Japan Chapter.
PATA Japan Chapter Press Conference at the PATA Annual Conference
The PATA Japan Chapter will host a press conference about Japanese
tourism promotion from 09:15 to 10:00 on Wednesday, April 21st at
the PATA Annual Conference. The speakers will discuss the Japanese
Government’s Visit Japan Campaign to increase the number of inbound
visitors, and Prime Minister Koizumi's new promotional video will
also be shown. Also, PATA Japan Chapter members participating in the
PAC will also be in attendance to answer questions and provide insight
into their specific fields of knowledge.
Mr. Stephen Yong To Visit Japan
Mr. Stephen Yong, Business Development Director at PATA Headquarters,
will be visiting Japan in May to discuss the roles of PATA and the
PATA Japan Chapter and how we can work together for mutual benefit.
The PATA Japan Chapter would like to hold our Annual General Meeting
to coincide with this visit and as an opportunity to welcome Mr. Yong
to Japan. The AGM will be held in Tokyo on Tuesday, May 18th.
Apply for a PATA Executive Scholarship
The Pacific Asia Travel Association (PATA) is inviting applications
for four scholarships to the Executive Development Institute for Tourism
(EDIT) programme in Hawaii. Two PATA scholarships, one PATA Foundation
scholarship and one Jerome A. Keller Memorial Scholarship will be
awarded to promising young executives to help them get ahead in the
travel and tourism industry. EDIT, held June 7-25, 2004 at the University
of Hawaii's School of Travel Industry Management (TIM), is an intensive
three-week executive tourism programme featuring lectures, class discussions,
case studies, group presentations and field visits. EDIT is open to
24 individuals with management responsibilities in travel and tourism-related
organisations. Pre-requisites for enrolment are a college degree or
equivalent work experience in the tourism industry, plus reasonable
proficiency in the English language.
For further information and an EDIT application form, please contact
at Tongchan Srinava ( Mr. ) tel: (66-2) 658-2000 ext. 115; fax: (66-2)
658-2010; e-mail: aye@pata.th.com;
Web site: www.tim.hawaii.edu/edit/.
Chapter Awards Go to Micronesia, Singapore
PATA has announced the winners of the 2004 PATA Chapter Awards, which
PATA will present to Chapter leaders during the 53rd PATA Annual Conference
opening ceremony on Jeju Island. The 2004 Spirit of PATA Award will
go to the PATA Singapore Chapter. "The award recognises the Chapter's
innovative and wide-reaching initiatives over several years,"
said PATA Vice President-Development, Mr. Peter Semone. For example,
in April 2003, at the 52nd PATA Annual Conference in Bali, the Chapter
purchased SG$10,000 worth of local Balinese handicrafts and donated
them to the PATA Foundation Silent Auction. Mr. Semone added: "This
unique approach benefited the local Balinese community as well as
the PATA Foundation." PATA will present the 2004 Award of Excellence
to the PATA Micronesia Chapter. "Of all PATA chapters, Micronesia
Chapter members have the most difficulty keeping in touch with each
other," said Mr. Semone. "Despite the distances between
each island group, the Chapter still manages to conduct quarterly
chapter meetings, monthly teleconferences and a full programme of
chapter activities."
PATA Announces Gold Awards Winners
PATA is pleased to announce the winners of the 2004 PATA Gold Awards.
This year the awards honour the achievements of 24 travel-related
organisations and individuals. The winners will receive their awards
during the 53rd PATA Annual Conference April 18-22, 2004. The honours
include three Grand Awards and 27 Gold Awards. The 2004 PATA Grand
Award for Marketing will be presented to Tourism New Zealand for its
"100% Pure New Zealand" campaign. The Grand Award for Heritage
will go to Banyan Tree Hotels and Resorts for its "Museum Shop
by Banyan Tree". The Grand Award for Education and Training will
go to the Trisakti Institute of Tourism in Jakarta for its "Reforming
the Education System". In addition to the three Grand Awards,
27 PATA Gold Awards will be presented to the winners. Multiple awards
went to several of this year's entrants, such as Tourism New Zealand,
Kerala Tourism, the Department of Tourism, Government of India, and
Banyan Tree Hotels and Resorts. The winning campaigns were selected
from over 332 Gold Award entries by panels of international experts
in each category. The awards are open to PATA and PATA chapter members,
with the exception of the journalism awards, which are open to all
published writers and photographers. The PATA Gold Awards are generously
sponsored by the Macau Government Tourist Office. Grand Award winners
will receive their trophies during the opening ceremony of the 53rd
PATA Annual Conference on April 19, 2004. The Gold Award winners will
be presented their trophies during a special luncheon on the same
day.
Pacific Asia Tourism Forecasts 2004-2006
The updated version of the Pacific Asia Tourism Forecasts by noted
academics Professor Lindsay W. Turner and Professor Stephen F. Witt,
covers predicted travel flows to and within the region for the years
2004, 2005 and 2006. With over 300 tables and charts, this report
provides a detailed coverage of overall travel trends to 40 destinations
within the region and applies a rigorous econometric model to produce
best estimates for travel demand in the short- to medium-term. Also
included in the report are estimates for revenues from tourism, departures
from key regional source markets and, where data is available, future
accommodation stock requirements. Taken collectively, these forecasts
provide a timely and authoritative perspective on the immediate possibilities
for tourism within the wider Pacific Asia region, and allow marketers
and planners to make informed judgments about resource allocations
for optimal returns. Purchasers of last year's book, Pacific Asia
Tourism Forecasts 2003-2005, are entitled to a 30 percent discount.
Price: US$350 for PATA members. For further information on the above
publications please contact Ms. Patcharin (Maew) Hongprapat (patcharin@pata.th.com)
at PATA HQ, Bangkok.
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